Customer Success Story: TEDi
TEDi, a large retail chain in Germany, is one of Newsletter2Go’s oldest and most successful customers. In this post, we’ll highlight the successes that TEDi has had using our newsletter software, and how they hope to use it moving forward.
Rapid Growth, Sustained Commitment to Email Marketing
TEDi is a German-based retailer with a very broad product range. The first branch was opened in North Rhine-Westphalia in 2004. To date, the Dortmund-based company has opened more than 1,400 stores throughout Europe. Most of them are located in Germany, but there are also branch offices in Austria, Slovenia, Slovakia and the Netherlands. Overall, TEDi employs around 10,000 employees throughout Europe.
TEDi has been using Newsletter2Go’s newsletter software for more than five years to keep in touch with their customers, promote products, and distribute information.
Monthly newsletters are sent to a contact list containing more than 30,000 email addresses. TEDi’s campaigns are complementary to its non-digital advertising efforts, including when a new product catalogue is distributed. The product catalogue is digitized and, in addition to mail distribution, is included in an email campaign.
TEDi’s newsletter subscribers always know in plenty of time if there are new products, in-store discounts, or other important information. In months when TEDi doesn’t distribute an offline product catalogue, the newsletter serves as a replacement: it contains photos, prices and descriptions of dozens of products.
Broadly speaking, there are two types of subscribers to the TEDi newsletter: existing customers, who’ve bought something either in-store or online; and newsletter-only subscribes. TEDi’s email marketing managers use the newsletter software to send email campaigns directed at both target groups by sending targeted product recommendations that are attractive to both returning customers and prospects.
TEDi’s new product offerings include gift and decorative items, toys and stationary, party items, DIY materials and health-related products.
Flexible Newsletter Software for Effective Email Campaigns
Newsletter2Go’s email marketing software gives TEDi exactly the right kind of marketing flexibility. With responsive design templates, and useful features like 1 Click Product Transfer, a newsletter with TEDi’s latest offers can be designed in just a few minutes. The flexibility of our newsletter software has convinced Diana Dorr, Head of Online Marketing at TEDi:
“Choosing a newsletter software which allowed for independence was of particular importance to me. With Newsletter2Go we can make our campaigns completely independently in order to plan and implement quickly, without having to rely on another service.”
In addition, our newsletter software automatically creates secure and reliable registration forms. The online marketers at TEDi, even without specific programming knowledge, are easily able to edit the registration form’s data fields.
An automated, legally secure double opt-in registration process sends new registrations a confirmation email. Once they’ve clicked on the link, the new registrant is automatically added to TEDi’s contact list.
TEDi places the registration form in several places throughout its website, where it fits perfectly into the environment with a simple newsletter subscription. All newsletters include an unsubscribe link at the bottom, which is a legal requirement in most jurisdictions.
TEDi incorporated their corporate design and logos into the newsletter, as well as the subscribe and unsubscribe features. The TEDi logo is displayed form the beginning of the experience right to the end, which increases brand recognition, trust, and value.
TEDi is one of the most effective retail-based email marketers in Europe. They take advantage of an innovative strategy of synchronizing online and offline marketing strategies. They commit to the digital brand experience, and use email marketing to both convert new customers and hold on to existing ones.
Think that sounds great? We sure do. You can experience the same success by signing up for a Newsletter2Go account – totally free. Start working with our innovative newsletter software.