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Multivariate A/B Testing

Drive revenue with multivariate A/B tests:

  • Test subject, sender name and content
  • Up to 3 variants of each trait can be tested
  • Complete newsletter versions can be tested against one another
  • Automatically send the best-performing variant
multivariate newsletter A/B Test

Send the best version of your newsletter

Optimise your newsletter sending process with help from our multivariate A/B tests. Our newsletter software offers you the option of testing up to three different variants of the subject line, sender name, and newsletter automatically.

This allows you to send tests with a number of different newsletter variants. As soon as one variant turns out to be the most successful, our system selects this particular newsletter to be sent to the rest of your contact list.

Multivariate A/B testing with the email marketing software from Newsletter2Go is decisively more exact and powerful than simple A/B split testing, where only two versions can be tested against one another. Use the testing feature to make your newsletter sending procedure even easier and better.

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