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Contact Rating

Recognize the quality of your contacts in the blink of an eye using the Newsletter2Go contact rating system:

  • individualized rating of the contact’s activity
  • rating from 0-5 shows past activity levels
  • view the average quality of entire contact groups via Group Rating
  • use contact rating as a trait to segment your contacts
Contact Rating System

Capture the Quality of Your Contacts with Contact Rating

All of your contacts will receive an individual contact rating. The contact rating is automatically generated by the newsletter software based on that user’s past interaction with your newsletters: how many he or she has received, opened, clicked, or simply deleted. A rating from 0-5 gives you an immediate picture of the contact’s quality. The more active a contact, the higher the rating. Your groups will also be given a rating based on the average rating of all the group’s members.

The contact rating can also be used as its own identifying trait. This means that you can use it to create new, more targeted groups based on on your contacts’ activity levels. Send active contacts loyalty offers, and send reactivation campaigns to inactive contacts. With the email marketing software from Newsletter2Go, the possibilities are infinite.

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