See how contacts are interacting with your newsletter:
The newsletter software generates comprehensive statistics that give you information about which contacts opened your newsletter, including for how long and how frequently it was opened, as well as indicating which links were clicked on the most.
The click map (also called a heat map) gives you an instant visual analysis of your newsletter and shows you which links, call-to actions or articles were the most successful.
With the help of a colour scale from green (many clicks), to red (few clicks), you can identify potential areas for improvement with a mere glance and understand your customers better.
The click map- and heat map analysis of your newsletter campaign is a free feature of our newsletter software. It offers you a fantastic tool for learning about the requirements of your target groups. We’d love for you to try this function out – with no obligation.