See exactly where your newsletter is being openedand clicked:
With Newsletter2Go’s geotracking you can see, with one glance, where your recipients are when they receive your newsletter. Geotracking is always generated in real time and contains the most up-to-date situation.
Ultimately, you can use this information to carry out campaigns that are regionally targeted. You do this by selecting contacts within a certain radius and saving them as a segment.
You can then address these contacts personally in a follow-up email featuring a localised offer. This is particularly useful for sole-traders and E-Commerce businesses who wish to feature a localised offer in their shop.
Geotracking is a powerful and insightful tracking tool that can help you optimize your next email campaign, and is just another advantage of Newsletter2Go’s email marketing software working for you.