Add Your Own Preview Text To Your Email Marketing Campaign:
Use the preheader as a supplement to the subject line. The preheader is often displayed in email clients (like Gmail) either next to or below the subject, and is one of the first things that your contact will read in your newsletter. Our newsletter software supports a preheader of up to 255 characters (long enough to include a tweet!)
Consider including special, or supplemental, messages in the preheader. This could include a special offer, or a personalized bit of information.
Preheaders are one of the first things that your contacts will see in your newsletter. Use our email marketing software to ensure that it’s also not the last thing that they see before deleting the newsletter or sending it to the junk bin. Preheaders can be an effective tool to increase the success of your next email marketing campaign.