Sending email newsletters is the most efficient and cost-effective form of direct marketing.

This means of communication allows you to address your customers personally and keep them updated regularly about offers and news. Email newsletters are excellent for maintaining continuous contact with the customer and establishing a close customer relationship.

Numerous studies show that a sustained relationship with a customer greatly increases the probability of a positive reaction to a newsletter. The maintenance of dialogue with your customers incurs fewer costs than the acquisition of new customers; it fosters customer loyalty and strengthens your brand in the long-term.

Email newsletters are the ideal way to create a positive relationship with a customer and to secure this for the long-term.

Therefore it is recommended in all sectors that all those that have, or would like to build up, an online customer base, invest regularly in email marketing.