◂ Back to 'Managing Recipients'

What is multivariate clustering?

With Newsletter2Go, recipients can be clustered according to all available data fields after sending a newsletter e.g. age, gender and place of residence.

Our software will then show you which recipient groups clicked or opened particularly frequently or infrequently.  You can then address these customers in a targeted manner and make your email marketing even more successful.

Multivariate analysis

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