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What is meant by ‘Thresholds’ in the newsletter reports?

Threshold analysis is a form of evaluation that shows open- and click rates at regular time intervals (10 mins, 30 mins, 1 hour) after dispatch. This makes it easy to compare the results of each newsletter.

This make comparisons quick and easy, and you can measure the success of your newsletter very soon after sending it.

 Threshold anaylsis

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