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Should I use a freemail address as the sender address?

No, you should avoid that if possible. The best thing to do is to use an address from your own domain.

Because of current changes to the DMARC policy of some large freemail providers such as Yahoo.com and AOL, it is actually damaging to use freemail addresses.

Unfortunately, newsletters with a Yahoo sender address will not actually be received by recipients with Yahoo.com accounts. The best way to solve this is to use your own company’s email address. You can find out more about this in our blog.

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