When your newsletter is ready to send, you can use the filter criteria to select specific target groups from your recipient list. This will ensure that only recipients interested in your newsletter receive it. Because the more relevant your email is, the more successful your newsletter will be.

Allocate your recipients as many attributes as you like, such as age, hair colour, gender or interests. Use this information to create homogenous recipient groups, such as ‘blond women over 50’ or ‘teenagers with a particular interest in old Greek literature’.