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What does ‘Clicks’ mean?

The ‘Clicks’ indicates the total number of all clicks in a newsletter.

In contrast to unique clicks, multiple clicks of the same link or clicks of various links are all taken into consideration.

An example should make this clear:

A newsletter was sent to 10 recipients. It was opened by four of them. Of these four, one clicks on a link twice and another clicks on three different links. The number of clicks is therefore 5.

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